The principles of lean production originated from the Japanese automobile industry in the mid-1940s. From there, the lean movement became a revolution. It forever transformed the way companies are created and managed.

Today, marketers discover the power of lean, and understand its potential for their field of expertise. Lean marketing is a game changer for startups.

This research uncovers the process behind this new approach, and the four-step process towards successful lean marketing is revealed. If properly applied, these steps unlock a world of opportunities for startups. The possibilities are endless.